Vinted repost guide: what relisting costs and when it pays

On Vinted, a repost (most UK sellers simply say “relisting”) means deleting a listing and uploading the same item again straight away, so that it starts over as a new one. It costs no money, which is why every sellers’ group recommends it. It is also the quickest way to throw away a listing that was quietly doing fine.

This guide covers the whole method: what a repost actually does, what you give up, what you can reasonably expect back, which items to relist first, when, how often, and how to do it by hand without losing anything on the way. One caveat before we start. Vinted does not publish how its feed and search results are ordered, so nothing below pretends to know. It sticks to what you can check for yourself in your own wardrobe.

What a Vinted repost actually does to your listing

Delete a listing and upload the item again, and nothing has been “moved up”. The old listing is gone and a different one exists, with a new upload date and a new link, sitting among the latest arrivals for its brand, size and category. To someone scrolling the newest waxed jackets in a size 12, yours has only just come in.

That is what separates a repost from the two other ways of getting an item seen again. The Bump is Vinted’s paid option: the listing stays exactly as it is, history included, and is shown to more people for a set period. There is no free Bump, which is exactly what sends so many sellers towards the repost. Editing fixes the listing, with a clearer title or a new price, without replacing it. Our piece on the different ways to get a stale Vinted listing moving again sets the three side by side. This guide is about the repost and nothing else.

What a repost costs you

Relisting is usually sold as all upside. It has three costs, and the first one catches nearly everybody out.

Favourites and views go back to nought

Favourites belong to the listing, not to the jumper. Delete it and the hearts go with it, along with the view count, and the people who had saved the item will not find it in their favourites any more. On a listing nobody had noticed, that is no loss at all. On one with six or seven favourites it is a real price: those were buyers making up their minds, perhaps waiting for payday, and you have just dropped off their shortlist.

Typing it all out again

Done by hand, a repost is a second upload. Find the photos, put them back in order, retype the title and description, pick the category, brand, size, condition and colour again, then set the price and the parcel size. Allow about three minutes a listing. For three items that is nothing. For a full wardrobe it is your whole Sunday evening, which is roughly when most sellers either give up or go looking for a tool.

The gap while the item is off sale

Between deleting and the new listing going live, the item cannot be bought. If the doorbell goes, if the photos turn out not to be on your phone after all, if you cannot remember the pit-to-pit measurement, that gap stretches. So a repost is prepared before you go anywhere near the delete button, and then done in one go.

What you can expect in return

What sellers see is fairly consistent: a listing gets most of its views shortly after it goes up, and the pace then drops as newer items arrive in the same category. A repost gives the item that opening spell again. Nobody outside Vinted can tell you how many extra views one relist is worth, and anyone quoting a percentage is guessing. You can check the pattern yourself, though, by watching the view count over the days that follow.

What a repost does not do is change the offer. Same price, same photos, same title, put in front of a fresh set of eyes. If the listing was good and had simply stopped being seen, that is often enough. If plenty of people saw it and scrolled on, putting it up again unchanged gets you the same result a second time.

Which items to relist first

Relisting the entire wardrobe in one sitting is the wrong way to go about it. It is slow, it packs a great deal of activity into a short window, and it treats listings with different problems as though they shared one. Sort them first.

• Listings with no favourites and almost no recent views: there is nothing to lose, which makes them the ideal case
• Items coming into season: the wool coat uploaded in spring, the sandals uploaded in January, school uniform once August gets going
• Higher-value pieces, where a single sale repays the effort
• Listings you have just improved, with better photos, a more specific title or a revised price, so that the relist shows buyers a better offer and not the same one again

Leave alone anything with several favourites, anything with a conversation or an offer in progress, and anything reserved. For those, a small price change or a Bump keeps what the listing has already earned.

When to relist: season first, time of day second

Timing works on two scales.

The first is the calendar. Clothes are searched for when they are needed: the puffer on the first properly cold morning, the linen dress on the first warm weekend, the school shoes in the last fortnight of the summer holidays, the sequin top once the office Christmas party has a date. The rule never changes: list every item as soon as it is ready, whatever the month, then relist it when its demand rises. Our guide to what sells on Vinted in October and November shows how to read that calendar for one stretch of the year.

The second is the time of day. As a listing is looked at most just after it goes live, it may as well go live when buyers have their phones out: in the evening and at the weekend, not at three in the morning. Our article on the best time to post on Vinted goes through those windows, and they apply to a relist exactly as they do to a first upload.

How often, and how far to push it

Vinted publishes no limit on how many listings an account may delete and re-upload. What sellers report is that an account relisting a lot of items in a very short time can be restricted or even suspended. So no honest source can give you a safe number, and you should be wary of the ones that do.

Three habits keep you on the sensible side. Spread it out: a few listings a day across the week beats the whole wardrobe in one evening. Keep to a pace you could manage by hand, with the ordinary time it takes to fill in a listing between one relist and the next. And do not keep reposting the same item: if two goes a few weeks apart brought nothing, a third will not either, and it is the listing that needs work.

If Vinted shows you a verification check, refuses an upload or mentions a restriction, stop for the day. Pushing on is the worst response there is.

How to repost by hand, step by step

This order avoids the two classic accidents: the photo you cannot find once the listing has gone, and the listing rebuilt with half its details missing.

• Save everything first. Photos saved to your phone, title and description pasted into a note, and the price, size, brand, condition and parcel size written down
• Check nothing is in progress. No open conversation, no pending offer, no reservation
• Prepare what you are changing. A better cover photo, a more precise title, a new price if the view count pointed that way
• Delete, then upload straight away. Do not leave the second half until tomorrow
• Fill in every field. A listing rebuilt without its colour, material or exact size drops out of the filtered searches the old one appeared in
• Check the result. Open it from your wardrobe and look over the photos, the category and the price

Photos: do they need to change with every repost?

You will read all over the place that Vinted spots identical photos and punishes listings re-uploaded unchanged. Vinted says nothing of the kind in public, and nobody outside the company can state it as fact. There is a much plainer reason to vary things, and you can test it: the buyer. Someone who has already scrolled past your thumbnail will scroll past the identical one again.

Changing the cover photo is therefore the most useful thing you can do in a repost. Try another angle, crop in closer, or lead with the detail that makes the piece worth having. Our guide to photographing clothes without any equipment covers the basics. And if that photo was taken on the duvet under the big light on a dark afternoon, Pikmatic’s photo enhancement redoes it for you (the first three are free, then it is sold in packs): clean background, studio light, item straight and centred. You see before and after side by side before deciding, and the original is still there if you would rather keep it.

Skip the gimmicks: coloured frames, banners, text stamped across the picture. They tell the buyer nothing and make a second-hand jumper look like an advert.

Working out whether it paid off

Judge a repost over the week that follows, on three signs: views, favourites, messages. Views pick up and favourites arrive: the item was short of visibility, and that kind of piece can go into your routine. Views with no favourites: visibility was never the problem. Our checklist on why your Vinted items are not selling goes through the causes one at a time.

When doing it by hand stops working

The manual method is fine for a small wardrobe. It comes apart as the number of listings grows: you put it off, you skip half the fields, you end up relisting only whatever happens to be in front of you. That is the point to hand the mechanical part to a tool and keep the decisions for yourself.

Pikmatic takes on that part. Reposting is included on every plan, it carries the listing’s fields and photos across with nothing to retype, and it runs from your own browser. It does nothing about the cost in favourites, which comes from the repost itself. To see what a tool settles and what it does not, read what automatic reposting on Vinted really changes; and before you schedule anything, the careful way to automate your Vinted reposts explains how to choose that tool and keep to a reasonable pace.

Frequently asked questions